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Brand marketing : building winning brand strategies that deliver value and customer satisfaction / by William M. Weilbacher.

By: Weilbacher, William M.
Publisher: Lincolnwood, IL : NTC Business Books, 1993Description: 210 p. ; 24 cm.ISBN: 0844234761 (hb) : .Other title: building winning brand strategies that deliver value and customer satisfaction.DDC classification: 658.827
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西文圖書(English Books) 西文圖書(English Books) 三育基督學院圖書館(TAC Library)
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658.827/W422 (Browse shelf) Available E0012400
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658.81/L431 Marketing management : 658.81/S792 Fundamentals of marketing / 658.81/S857/3rd ed. Sales management : 658.827/W422 Brand marketing : 658.82/E92 The complete guide to prize winning / 658.83/L941/4th ed. Marketing research / 658.83/T918/4th ed. Marketing research :

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