Weilbacher, William M.
Brand marketing : building winning brand strategies that deliver value and customer satisfaction / building winning brand strategies that deliver value and customer satisfaction by William M. Weilbacher. - Lincolnwood, IL : NTC Business Books, 1993 - 210 p. ; 24 cm.
0844234761 (hb) : US$39.95
658.827 / W422
Brand marketing : building winning brand strategies that deliver value and customer satisfaction / building winning brand strategies that deliver value and customer satisfaction by William M. Weilbacher. - Lincolnwood, IL : NTC Business Books, 1993 - 210 p. ; 24 cm.
0844234761 (hb) : US$39.95
658.827 / W422