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020 _chb
041 _aeng
100 1 _a(Buskirk, Richard H.)
245 1 0 _aPrinciples of marketing :
_bThe management view /
_cRichard H. Buskirk
246 _aThe management view
250 _a3rd ed.
260 _aNew York :
_bHolt, Rinehart and Winston,
_c1970
300 _a605p.
504 _aIncludes index
999 _c54444
_d54444