000 00588cam a2200217L r4500
001 5000015772
003 ChTaNC
005 20150128182852.0
007
008
020 _a002421910X (hb)
041 _aeng
100 1 _a(Tull, Donald S.)
245 1 0 _aMarketing research :
_bMeasurement and method /
_cDonald S. Tull and Del I. Hawkins
246 _aMeasurement and method
250 _a4th ed.
260 _aNew York :
_bMacmillan,
_c1987
300 _a845p.
504 _aIncludes glossary and index
700 1 _a(Hawkins, Del I.)
999 _c54425
_d54425