000 00696cam a2200205L r4500
001 5000029253
003 TAC
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008
020 _a0844234761 (hb) :
_cUS$39.95
041 0 _aeng
082 _a658.827
_bW422
090 _cE0012400
100 1 _aWeilbacher, William M.
245 1 0 _aBrand marketing :
_bbuilding winning brand strategies that deliver value and customer satisfaction /
_cby William M. Weilbacher.
246 3 0 _abuilding winning brand strategies that deliver value and customer satisfaction
260 _aLincolnwood, IL :
_bNTC Business Books,
_c1993
300 _a210 p. ;
_c24 cm.
942 _2ddc
_cBE
999 _c28595
_d28595