TY  - BOOK
AU  - (Kinnear,Thomas C.)
AU  - (Bernhardt,Kenneth L.)
TI  - Principles of marketing / 
SN  - 0673182134 (hb)
PY  - 1986///
CY  - Illinois : 
PB  - Scott, Foresman and Co., 
N1  - Includes index
ER  -