TY  - BOOK
AU  - (Tull,Donald S.)
AU  - (Hawkins,Del I.)
TI  - Marketing research : : Measurement and method / 
SN  - 002421910X (hb)
PY  - 1987///
CY  - New York : 
PB  - Macmillan, 
N1  - Includes glossary and index
ER  -