TY  - BOOK
AU  - Weilbacher,William M.
TI  - Brand marketing : : building winning brand strategies that deliver value and customer satisfaction / 
SN  - 0844234761 (hb) : 
U1  - 658.827 
PY  - 1993///
CY  - Lincolnwood, IL : 
PB  - NTC Business Books, 
ER  -