Strategic marketing problems : Cases and comments / Roger A. Kerin, Robert A.Peterson
By: (Kerin, Roger A.).
Contributor(s): (Peterson, Robert A.).
Publisher: Needham Heights, Massachusetts : Allyn and Bacon, 1993Edition: 6th ed.Description: (727)p. + Index.ISBN: 0205146112 (pb) : .Other title: Cases and comments.| Item type | Current location | Call number | Status | Date due | Barcode |
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西文圖書(English Books)
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三育基督學院圖書館(TAC Library) 西文書區(English Books) | 658.802/K39/6th ed. (Browse shelf) | Available | E0009348 |
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| 658.786/F421 Decision models for inventory management / | 658.7/M188 Production planning and inventory control / | 658.80094/N838 Marketing management : | 658.802/K39/6th ed. Strategic marketing problems : | 658.81/B465 Cases and materials on sales / | 658.81/B862 Marketing management and administrative action / | 658.81/L431 Marketing management : |