Marketing management : Foundations and practices / William Lazer,James D. Culley
By: (Lazer, William).
Contributor(s): (Culley, James D.).
Publisher: Boston : Houghton Mifflin Co., 1983Description: 869p.ISBN: 0395327164 (hb).Other title: Foundations and practices.| Item type | Current location | Call number | Status | Date due | Barcode |
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西文圖書(English Books)
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三育基督學院圖書館(TAC Library) 西文書區(English Books) | 658.81/L431 (Browse shelf) | Available | E0004357 |
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| 658.802/K39/6th ed. Strategic marketing problems : | 658.81/B465 Cases and materials on sales / | 658.81/B862 Marketing management and administrative action / | 658.81/L431 Marketing management : | 658.81/S792 Fundamentals of marketing / | 658.81/S857/3rd ed. Sales management : | 658.827/W422 Brand marketing : |
Includes index