Marketing research : Measurement and method / Donald S. Tull and Del I. Hawkins
By: (Tull, Donald S.).
Contributor(s): (Hawkins, Del I.).
Publisher: New York : Macmillan, 1987Edition: 4th ed.Description: 845p.ISBN: 002421910X (hb).Other title: Measurement and method.| Item type | Current location | Call number | Status | Date due | Barcode |
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西文圖書(English Books)
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三育基督學院圖書館(TAC Library) 西文書區(English Books) | 658.83/T918/4th ed. (Browse shelf) | Available | E0004362 |
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| 658.827/W422 Brand marketing : | 658.82/E92 The complete guide to prize winning / | 658.83/L941/4th ed. Marketing research / | 658.83/T918/4th ed. Marketing research : | 658.84/W467 Future of E-commerce : | 658.85/H628 How I made the sale that did the most for me : | 658.85/J54 Five steps of a sale / |
Includes glossary and index